New Opportunity to Create the Visual Identity System for the Sydney Lunar Festival

October 3, 2025

The City of Sydney is inviting creatives, designers, and teams to express their interest to create a new visual identity for the annual Sydney Lunar Festival.

The plan is for the new visuals to be ready for the Sydney Lunar Festival 2027 event onwards.

The new visuals will be used for up to 5 years and provide a look and feel across web pages, social media, signage, and advertising.

Applicants will need to demonstrate their connection to a community that celebrates Lunar New Year. A budget of up to $100,000 will be available to the successful applicant.

For full details and to submit an expression of interest, visit:

https://www.cityofsydney.nsw.gov.au/opportunities/create-visual-identity-sydney-lunar-festival

Applications open from 29 Sep 2025 and close on Friday 24 October 2025.  Shortlisted applicants will be notified by Wednesday 19 Nov 2025.

Image credit: City of Sydney

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