What’s the Art of War for SMEs All About

Art of War for SMEs

June 25, 2014

The ‘Art of War’, regarded as a powerful manual for ambitious, innovative, and savvy small business owners and cited as essential reading for business leaders. According to Sun Tzu there are five essentials for victory namely;

He will win who knows when to fight and when not to fight.
He will win who knows how to handle both superior and inferior forces.
He will win whose army is animated by the same spirit throughout all its ranks.
He will win who, prepared himself, waits to take the enemy unprepared.
He will win who has military capacity and is not interfered with by the sovereign.”

― Sun Tzu ‘Art of War’

These five essentials have interpreted for SMEs by American business owner and author Becky Sheetz-Runkle in her book outlining 5 key ‘Art of War’ strategies for SMEs. These points include;

The power of alliances, small businesses can build strong partnerships which gathers strength
Think advantage and growth.
Act quickly and at the right time’
Keep adversaries in the dark, as the unexpected is a powerful weapon. SMEs should always identify opportunities and advantages their opponents have not.
Value and harness business resources. Small businesses have small agile teams and through strong team relationships comes loyalty and a collective focus in achieving business goals. Read more HERE

As we reach half way into the auspicious Year of the Horse, review your business strategies and ensure your business is maintaining if not gaining its best competitive advantage.